Privacy Policy

Last updated: 26 October 2026

1. Introduction

Velvet Sydney is an online fashion store operated by Pavel Zeman as an individual business owner.

We are committed to respecting your privacy and handling your personal information responsibly.

This Privacy Policy explains how we collect, use, store and disclose personal information when you visit our website, place an order, interact with our services or contact us.

Our website is https://velvetsydney.com and our online store is powered by Shopify.

This policy applies to personal information handled by Velvet Sydney. Shopify and other independent service providers may also process information under their own privacy policies.

2. Personal Information We Collect

Depending on how you interact with our store, we may collect and process the following information:

Contact details: Your name, email address, telephone number, billing address and delivery address.
Order information: Products ordered, selected sizes and colours, transaction details, order history, fulfilment status, returns and refunds.
Payment information: Payment method, payment status and transaction information. Payment card information is processed by our payment service providers as applicable.
Customer account information: Information associated with an account you choose to create.
Device and website information: IP address, browser type, device information, cookies, browsing activity and interactions with our website.
Communications: Information provided when you contact customer support, submit an enquiry or communicate with us about an order.
Marketing preferences: Information about your subscriptions, communication preferences and relevant privacy choices.

We aim to collect information reasonably necessary for operating our business and providing our services.

3. How We Collect Information

We may collect personal information:

Directly from you when you place an order, create an account, subscribe to marketing communications or contact us.
Automatically when you visit or interact with our website, including through cookies and similar technologies.
From Shopify, payment providers, advertising partners and other service providers involved in operating our store.
From fulfilment and logistics partners when they provide updates about orders and deliveries.

4. How We Use Your Information

We may use personal information for the following purposes:

Processing payments and fulfilling orders.
Arranging shipping and providing delivery updates.
Providing customer service and responding to enquiries.
Handling returns, refunds and complaints.
Maintaining website functionality and security.
Detecting and preventing fraud.
Analysing website performance and improving customer experience.
Measuring advertising effectiveness and providing relevant marketing where permitted.
Complying with applicable legal and regulatory obligations.

We do not use personal information for purposes prohibited by applicable privacy laws.

5. Shopify and Payment Services

Our online store is hosted and powered by Shopify.

Shopify provides ecommerce infrastructure and services that support shopping, checkout, transactions, analytics and other store functions.

We also use payment service providers to process transactions securely.

These providers may process personal information in connection with delivering their services and may operate under their own privacy policies.

You can learn more about Shopify's privacy practices at:

https://privacy.shopify.com/

6. Order Fulfilment and Shipping Partners

To process and deliver customer orders, we share relevant information with our fulfilment and logistics partners.

Our fulfilment arrangements include KungfuBuy and delivery service providers.

The information shared may include your name, delivery address, contact details, ordered products, selected variants and information necessary to arrange delivery.

Some orders are processed or dispatched through overseas facilities, including fulfilment operations in China.

We share information relevant to providing these services and take reasonable steps, as applicable, to protect customer information handled through our fulfilment arrangements.

7. Cookies and Privacy Preferences

Our website uses cookies and similar technologies for essential shopping functions, customer preferences, analytics and advertising.

We use Shopify's customer privacy features, including a cookie consent banner displayed to visitors in Australia and other configured regions.

Where the banner is displayed, visitors can choose to:

Accept optional cookies.
Decline optional cookies.
Manage cookie preferences.

Visitors may also have access to privacy controls and data-sharing opt-out options, depending on their location.

Essential technologies required for core store operations may continue to function regardless of optional cookie preferences.

Some third-party technologies may have their own privacy controls. The availability and effect of particular choices may depend on the technology and applicable law.

8. Advertising, Analytics and Meta Technologies

We advertise Velvet Sydney through platforms including Facebook and Instagram.

Our Shopify store has a Facebook & Instagram integration configured with web-based and server-side event measurement capabilities, including Meta Pixel and Conversions API technologies.

These technologies help us understand interactions with our store, measure advertising performance and support relevant advertising.

Depending on the technologies enabled, your interactions and applicable privacy choices, information processed may include:

Website pages and products viewed.
Products added to a shopping cart.
Checkout and purchase events.
Device and browser information.
Online identifiers.
Certain customer or transaction details, where permitted and applicable.

The configuration of these tools does not mean every event is necessarily recorded or attributed to an advertisement.

Information may be processed by Meta according to its applicable terms and privacy policies.

You can learn more at:

https://www.facebook.com/privacy/policy/

You may also manage relevant advertising preferences through Meta's available privacy controls.

9. Shopify Network Intelligence

We use Shopify's ecommerce platform, and Shopify Network Intelligence is enabled for our store.

Where applicable, Shopify may use information obtained through its services and participating stores to improve Shopify services and provide enhanced functionality, including analytics, personalisation and advertising-related features.

The processing of information through these services is subject to Shopify's applicable terms, privacy notices and available customer privacy choices.

Further information about Shopify's privacy practices is available at:

https://privacy.shopify.com/

10. Sharing Personal Information

We may disclose relevant personal information to organisations that provide services to our business, including:

Shopify and related ecommerce service providers.
Payment processors.
Fulfilment and logistics partners.
Customer service and communication providers.
Analytics and advertising partners.
Technology and website service providers.
Professional advisers, regulatory authorities or law enforcement agencies where required or permitted by law.

We do not sell customer contact lists to third parties.

However, certain advertising and analytics activities may involve sharing information with technology partners, subject to applicable laws and available privacy controls.

We do not disclose personal information for purposes that are prohibited by applicable law.

11. International Processing and Disclosure

Velvet Sydney operates an online business serving customers in Australia and uses service providers that may operate internationally.

Personal information may be stored, accessed, processed or disclosed outside Australia.

Our current arrangements include overseas order fulfilment activities involving China.

Shopify's customer data hosting location for our store is configured to the European Union. This setting does not mean that all processing, access or disclosures are limited to the European Union.

Other ecommerce, payment, analytics, advertising and logistics providers may also process information in countries outside Australia.

Where reasonably practicable and required by applicable law, we will provide information about the countries in which overseas recipients of personal information are likely to be located.

We take reasonable steps, where required by applicable law, to protect personal information disclosed to overseas service providers.

12. Data Security

We take reasonable measures designed to protect personal information from misuse, interference, loss, unauthorised access, modification and disclosure.

These measures may include access controls, appropriate account security practices and the use of established ecommerce and payment service providers.

No electronic system or method of transmission can be guaranteed to be completely secure.

If you suspect unauthorised use of your personal information associated with Velvet Sydney, please contact us.

13. Data Retention

We retain personal information for as long as reasonably necessary for legitimate business purposes, including:

Processing and fulfilling orders.
Providing customer support.
Handling returns, refunds and disputes.
Maintaining financial and transaction records.
Complying with legal obligations.
Preventing fraud and protecting our services.

When personal information is no longer reasonably required, we take appropriate steps to delete, de-identify or securely manage it, subject to applicable legal and retention requirements.

14. Your Privacy Rights

Depending on the laws applicable to your circumstances, you may have rights to request access to or correction of personal information held about you.

Other rights, such as requesting deletion of information, objecting to certain processing or withdrawing consent, may also be available under applicable law.

To make a privacy request, please contact:

info@velvetsydney.com

Please describe your request clearly so that we can assist you.

We may ask for information reasonably necessary to verify your identity before responding to certain requests.

We will consider and respond to requests in accordance with applicable law.

You may also be able to exercise certain privacy rights directly through Shopify's privacy services at:

https://privacy.shopify.com/

15. Privacy Complaints

If you have a concern or complaint about how Velvet Sydney handles personal information, please email:

info@velvetsydney.com

Please include a description of your concern and any relevant details.

We will review your complaint, investigate where appropriate and aim to provide a response within a reasonable period.

Where Australian privacy law applies, individuals may also have the right to raise an eligible unresolved privacy complaint with the Office of the Australian Information Commissioner (OAIC), subject to its jurisdiction and complaint procedures.

Further information is available at:

https://www.oaic.gov.au/

Other privacy regulators or complaint mechanisms may be relevant depending on the applicable law.

16. Children's Privacy

Our online store is intended for a general shopping audience and is not specifically directed at children.

We do not knowingly seek to collect personal information from children where doing so would be unlawful.

If you believe that a child has provided us with personal information inappropriately, please contact us so that we can review the matter.

17. Third-Party Websites

Our website may include links to independently operated websites or services.

These third parties may have their own privacy policies and practices.

We recommend reviewing the privacy information provided by those services before sharing personal information with them.

18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business operations, service providers, technologies or applicable legal requirements.

When we make changes, we will publish the revised policy on our website and update the date shown at the beginning of this document.

We will provide additional notice where required by applicable law.